In the past the horse was a working animal, drawing a plough or a post coach. But today, when we think of our relationship between people and horses, this evokes emotion and we think of competitive sport and recreation. It's not just the function of our horses that has changed, their nutritional requirements cannot be compared with those of a 'traditional' working horse, and bear no comparison with horses in their natural environment.
Mr De Lange was aware of this fact many years ago. In 1963 he founded Stimulan B.V. The company was established in Zwolle, and initially produced premix feeds for calves. In 1968 the Pavo brand was started and Mr de Lange started to develop and manufacture specialized feed for horses. He used the first letters for horse and feed in Dutch to form the name - PAardenVOeding . It quickly became apparent that producing horse feed offered fine prospects for the future and so from the 1980s onwards Stimulan altered its focus to concentrate entirely on feed for horses.
In 1988 Pavo was sold to U.T. Delfia B.V. In 1992 the company moved from Zwolle to Terschuur. This is still a familiar landmark for many people in the Netherlands thanks to the huge Pavo horse featured on the factory building.
In 1998, following a takeover, U.T.Delfia became part of Nutreco. Pavo currently operates under Nutreco Holding NV.By 2002, the production plant in Terschuur had become too small. Expanding on the site was not an option, so the company decided to locate the head office to Apeldoorn, with production plants in Helmond and Heijen. Since 2010, Pavo has even had its own highly specialised muesli factory in Heijen. No other types of feed are produced at this plant.